
Arguably, Germany gave birth to electronic music. As anyone who’s ever partied there can attest. Of course, electronic music has branched out considerably since its early days, from pounding house, to, well, Naomi’s unique brand of chill-out electronic pop. "Pappelallee is a slow and relaxed album," Nico Tobias, one-half of the Berlin-based band told that’s.
Before forming Naomi, Tobias and friend Bernd Lechler, gigged in separate bands, with little or no success. Fed up with straightforward songwriting (and no money), the pair decided to try their luck with electronic music.
"We started to play around with samples and drumloops and that's how Naomi started," says Lechler. Several tracks and remixes later, they perfected their now trademark sound with the release of their debut album Everyone Loves You in 2002. The single "Go", chosen for an Amnesty International TV spot and broadcast all over Germany, won instant success.
This second album, released in Shanghai by Hinote Records, is more personal and named after the street, "Pappelallee" or Poplar Alley" in Germany, where the band lives. The CD cover features a blue monkey face. Says Lechler, "There’s one song on the album called "King Kong Is Not Dead", and that title inspired our art designer to try out the monkey cover. Once you've seen it, you won't forget it."
"King Kong", along with "Fade Out" and "October", are as warm and consoling as a cup of coffee sipped in a comfortable armchair on a rainy day. Pop elements with acoustic guitars, melodeon, jazz ballads and a hint of reggae are thrown into an electronic universe. Vocals add another distinctive ingredient, and play an important part in the catchiness and accessibility of Naomi’s music. "Including vocals is natural for us," says Lechler. "We like to build instrumental tracks, but at the same time we are songwriters in our hearts, and that will always come through. Call us electronic songwriters."
(c)
that's Shanghai Magazine
Chief editor: Steven Crane
July 2005 issue
