Jem, aka Jemma Griffiths, must be the envy of every British musician. In a very short period, she sold a quarter of a million albums in the US, and became the biggest selling British female debut artist last year. Indeed, breaking stateside is no small accomplishment. It happened thus: the 29-year-old Cardiff-born singer/songwriter was studying law at Sussex University while hanging out with DJs and music producers. Next, in the autumn of 2003, she went behind the mike and recorded the EP “It All Starts Here”. A year later, she released her debut CD, Finally Woken, and got a big boost from Elton John, who touted its breezy melodies and diverse rhythms. And he was right. Jem’s catchy sound is easy on the ear and wide-ranging: “Finally Woken”, has emotional trip hop beats; “Wish I”, playful electronic melodies; “Save Me” and “24”, reggae and rock tempos, respectively; and “Missing You” boasts some fine fuzz-box vocals à la Portishead. Jem’s sound is eclectic and fits into any medium. Which is why she succeeded in the US mass market. In the States, you can hear her everywhere: on the radio, on TV (The O.C.; Desperate Housewives; Six Feet Under), and in the movies (Closer, 2004 and Ultraviolet, 2006).
Sony-BMG

(c) that's Shanghai Magazine
Chief editor: Steven Crane
June 2006 issue



(c) that's PRD
PRD Chief editor: Christopher Cottrell
June 2006 issue