For some observers, the tremendous expansion of China’s economy in the 21st century is an enigma second only to that of the Bermuda Triangle. Explaining that mystery is the focus of Chinese commentator/business strategist George Zhibin Gu’s second book: China’s Global Reach. Unfortunately, his analysis is rather superficial. Worse still, the book’s subject matter is presented without logic, clarity or style, although it does contain some interesting, if a tad sensationalist, case studies. And some rather bold swipes at the conventional wisdom. He explains that China’s an attractive market for international companies, but many players underestimate the challenge here, and find themselves out of their depth. Another passage reveals that many people are scared of China altering the global balance of trade, in their disfavor; yet the author states that Chinese companies are far from ready to compete in the international market. In general, what the writer does best is raise some significant questions – a pity, then, that he moves on too quickly from one topic to the next without providing concrete evidence for his arguments.
Trafford

(c) that's Shanghai Magazine
Chief editor: Steven Crane
April 2006 issue