Nowadays, to launch a superstar in China is a hazardous business and no one wants to take the risk. The Super Girls TV-show producers found a riposte. They sold many teenagers a show with complete strangers and wannabe-stars, and aired a several-week long competition sparking a nationwide mania. No pirate copies or mp3 could ever top that, and the benefits made with commercials, sponsorships and SMSs were phenomenal. Super idea, everybody wins - producers, sponsors, fans and Super Girls.
Here’s the offspring; an album made by the ten finalists, including a VCD with MTVs, that cost virtually nothing to produce and distribute as massive pre-order profits have already been made.
Fresh, young, as talented as any Chinese pop idols - for what it means – the Super Girls deliver eleven super sweet, neatly studio-produced pop songs.
A Super Boys show is on its way.
Meika Music

(c) that's Shanghai Magazine
Chief editor: Steven Crane
November 2005 issue