http://www.storewars.org

"Not long ago, in a supermarket not so far away…"
In May 2005, the Organic Trade Association (OTA) launched this online Star Wars movie spoof to attract a new generation of organic-food consumers. The five-minute animated mini-feature has vegetables in fancy dress posing as organic rebels. Meet Cuke Skywalker, Princess Lettuce, Chewbroccoli, Ham Solo and Darth Tader! Produced by Free Range Studios, this a great way to get the kids to eat their veggies and a great tool for the OTA to encourage global sustainability through promoting and protecting the growth of diverse organic trade.
If you liked this one, you'll love The Meatrix (www.themeatrix.com).

(c) that's Shanghai Magazine
Chief editor: Steven Crane
August 2005 issue